Asif Cheema
Partner – Strategy & Financial Advisory
Chartered Management Accountant | M.A. Economics
With over 30 years of executive-level experience, Asif Cheema serves as a trusted strategic advisor to clients navigating complex financial landscapes across the Middle East and beyond. His distinguished career includes C-suite roles within multibillion-dollar family-owned conglomerates, global FMCG leaders, and top-tier asset management firms—equipping him with a rare blend of strategic foresight and operational depth.
Asif’s expertise spans the full spectrum of corporate finance, from structuring high-value joint ventures and scaling greenfield startups to managing investor relations and leading turnaround strategies. His nuanced understanding of regional dynamics and stakeholder ecosystems makes him a go-to advisor for businesses looking to expand, restructure, or optimize capital performance in a fast-evolving market.
A Chartered Management Accountant with a Master’s in Economics, Asif brings analytical rigor, commercial acumen, and a deeply client-centric approach to every engagement. At FinGuard, he leads with a commitment to delivering bespoke, actionable solutions that create long-term value and resilience for our clients.